27 November

Logistics – The Vital Link of the E-Commerce Machinery

Categories: Blog, eCommerce

The concept of logistics, of moving goods from one location to another – is as old as human civilization. The advent of proper logistical know-how and strategy is considered vital in warfare – both during the ancient times as well as in the modern day. The onslaught of the industrial revolution, coupled with the advent of assembly-line production ensured that raw material, semi-finished goods, and products needed to be shifted from one location to another. This gave rise to the concept of business logistics, especially third-party logistics – where the logistical part of the operations was handled by a separate entity. The dawn of the internet gave rise to E-Commerce, where sellers and buyers could come online and transact at their leisure. This gave rise to a wide variety of logistical issues, which were solved by the introduction of modern software suites such as Pallet WMS.

The E-Commerce Structure

In the age of E-Commerce, logistics is the vital link that connects all the dots. Any E-Commerce platform would likely consist of the following structure:
The E-Commerce Structure
Each cog in the wheel is further connected to other organizations and bodies. For example, for suppliers – they can be either manufacturers or wholesalers. Manufacturers receive raw materials which are converted to finished goods. Wholesalers buy these finished goods in bulk and distribute it across various retail channels, both brick-and-mortar as well as online retail. Online retailers store the goods at the warehouse and dispatch them once an order is received.
Since E-Commerce involves the movement of individual products from one location to another, the complexity of tracking a consignment increases manifold. To manage this issue, modern software such as Pallet OMS and Pallet WMS can provide an easy one-screen solution.

Benefits of the Pallet Suite

The Pallet Suite is one of the most advanced and easy-to-use all-in-one software systems for E-Commerce vendors. The Pallet Suite has various sub-parts and functions:

  1. Order Management System – The Order Management System (OMS) is one of the most important parts of the software suite. It helps to connect an E-Commerce store to all of its inbound order channels – eBay, Amazon, and website – to generate a single comprehensive order report.
  2. Warehouse Management System – The Warehouse Management System (WMS) is the backbone of the Pallet Suite. It helps e-Commerce organizations manage their orders with ease, allowing them to track inbound consignments from manufacturers and suppliers; manage in-house warehouse real estate and shelf space; and finally track outbound consignments to their destination.
  3. Delivery Management System – The Delivery Management System (DVS) is the connecting thread of the Pallet Suite. It helps to explicitly track individual consignments in real-time; based on their GPS location. This system works for both inbound as well as outbound consignments to provide an unprecedented level of data to ensure both suppliers, as well as end consumers, are satisfied.


As businesses shift more and more to the online realm, it has become essential for both suppliers and retailers to be at the forefront of technological advancement. With modern technology changing the field of logistics, providing greater transparency to the location of consignments – the use of Pallet Suite can be a game-changer for all parties involved.